Annual Report 2009-2010
Growing Stronger Together
In June the Fairtrade Labelling Organizations International (FLO) launched it’s annual report for 2009-10. FLO is responsible for the strategic direction of Fairtrade internationally, setting the Fairtrade standards and supporting producers in the global south. Fairtrade strives for improved terms of trade and fair prices for farmers and workers in developing countries.
Fairtrade History
1988 - Dutch development agency Solidaridad launches Max Havelaar, the first Fairtrade label
1988-97 - Fairtrade grows to include 17 Labelling Initiatives worldwide
1997 - FLO is founded to unite LIs under one umbrella
2002 - FLO launches the FAIRTRADE Certification Mark
2004 - FLO-CERT established to certify producers and traders independently
2007 - FLO’s Strategic Review
2008 - FLO embarks on global strategy to Strengthen, Broaden and Deepen the impact of Fairtrade
Success in the South
827 Fairtrade certified farmer and worker organizations
60 countries where Fairtrade producers are present
11% increase in certified producer organizations
1.2 million farmers and workers benefit from Fairtrade sales
Success in the North
27,000 Fairtrade products worldwide
Over 70 countries where Fairtrade products are sold
8% increase in number of licensees
2,849 total number of licensees Market Overview
19 Labelling Initiatives and 2 Marketing Organizations
26 countries where Fairtrade is marketed and promoted by national organizations
€3.4 billion global Fairtrade retail sales
15% annual growth
Read the full report here

